The brand plans to deploy funds to hire senior vertical leadership to develop its team, scale up R&D and launch new products to expand its product range and scale business
Mumbai: D2C cosmetic startup Recode Studios has raised a pre-series “A” round funding at a valuation of Rs 100 crore led by Sanjay Katkar and advised by Bestvantage investments.
Speaking of the funding, Dheeraj Bansal, co-founder, Recode Studios said, “Our vision at Recode Studios is to create awareness among the masses pertaining to premium quality products with international standards at affordable prices. We even plan to step up our R&D to develop new innovative products under various categories for the Indian markets.”
The investor, Sanjay Katkar, said, “The beauty and personal care market is growing at an exponential rate and is expected to reach $28 billion by 2025. We are privileged to partner with Dheeraj and the Recode Studios team as they aim to disrupt the beauty and personal care industry through innovative products seasoned by experts with their global collaboration and marketing strategies.”
The brand, Recode Studios, was instituted in 2018 by co-founders Dheeraj Bansal and Rahul Sachdeva. Recode Studios offer a well-curated selection of makeup, skincare, hair care, bath and body, grooming appliances, personal care, and health and wellness categories from various brands. Collections from Perenne Cosmetics, SKOG Sweden, Zobha, Wow Skinscience, Colorbar, Indulgeo Essentials, Power Gummies, Riyo Herbs, Ofra and around 40 more brands are on board with it.
