Tasva continues to expand its retail footprint: opens new store in Lucknow

Located at Aliganj, Lucknow, the new outlet is the brand’s 39th franchise store in the country

Bengaluru: Ethnic menswear brand Tasva launched a new brick-and-mortar store at Aliganj, Lucknow, announced Tanveer Kaur, business development manager – North India at Tasva in a LinkedIn post.

Tasva is owned by Indivinity Clothing, a partnership between Tarun Tahiliani (an Indian designer brand) and Aditya Birla Fashion & Retail Ltd (ABFRL). The ethnic menswear brand was launched in December 2021 with its first retail store at Malleshwaram, Bengaluru.

In October 2022, Tasva forayed into the e-commerce marketplace with Myntra, outside of its own website.

As a part of elevating its offline presence, Tasva has launched five new stores in last two weeks. On 4 February 2023, the company opened its 38th store at Parley point, Surat, Gujrat. The other three new stores are located at Meerut (Uttar Pradesh), Sahakar Nagar (Bengaluru), and Siliguri (West Bengal).

Recently, Tasva unveiled its first store in Jaipur at Mirza Ismail Road which happened to be the brand’s first store in the city. Read more about it here.

Currently, Tasva operates stores in 23 cities across the country.

ABFRL is a fashion retail company owned by Indian multinational conglomerate Aditya Birla Group. The company has a network of over 3468 stores and is present across 28,590+ multi-brand outlets.

ABFRL has a repertoire of brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England and Pantaloons. The company’s International brand portfolio includes The Collective, Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, and Reebok.