These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers
Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study found that companies spend around 12% of their budgets on advertising, with some even spending 13% if they are large. In fact, global advertising spending is expected to reach nearly $885 billion by the end of 2024, according to Statista.
