Malls look for relevance, novelty and sustainability – Vivek Srivastava of ABFRL

Vivek Srivastava, Director-Business Development, Aditya Birla Fashion and Retail Ltd (ABFRL)speaks to Rasul Bailay, Group Managing Editor, IMAGES Group discusses the transformation, prospects, and hurdles faced by the retail sector. He also delves into the motivations behind brands’ expansion into mall spaces and offers his insights on the future of the retail industry in the years ahead.