Footwear is bought all year round and has a better market structure than many of the other products out there. This, and the seasonality in the business, is what pushed Anuj Nevatia to launch his footwear brand Bacca Bucci, which has since gained popularity among Indians
Anuj Nevatia’s desire to create shoes that are affordable for everyone, with a lot of variety in designs and no compromise on quality, led to the inception of his brand Bacca Bucci. It is a one- stop shop for the latest collections of footwear for men, women and children, along with men’s belts and wallets. “Bacca Bucci is a dream
come true in which countless hours of effort, magnificent ideas and funds from unimaginable sources have been invested. Initially, things
with our brand were not as planned as what you would find in every second start-up. Even though we faced a lot of problems regarding planning, strategising, coordinating and sometimes, with sourcing the funds as well, that did not stop us,” shares Anuj Nevatia, Founder and Director, Bacca Bucci.
Along the way
Bacca Bucci has strived to be a customer-centric company right from the start. Therefore, what customers want has always been a priority here. “Footwear trends popular among customers have always gained our attention. We have seen a sudden rise in the demand for quality shoes and sneakers over the past few years. This is a trend that is still our current favourite to work on. Also, we plan to reimagine certain products like never before,” reveals Nevatia.
The brand has built a loyal base of customers over the years, something that Nevatia feels grateful for. “It is due to our customers only that we have come this far. We believe that to stay connected to one’s customers, one must provide what the customer needs in the best possible way and also keep in mind the pros and cons of one’s product,” says Nevatia. To further improve how the brand interacts with its customers and markets its products, Nevatia’s team wisely implements the four Ps of marketing: product, price, place and promotion. Doing this has helped the brand move forward at the pace it wants.
Inventory management has also been a critical part of Bacca Bucci’s success. “We are well aware of the factors which may cause disturbances in our operations or processes. Hence, to avoid any uncertainties, we keep our inventory updated. This way, even if we face any delay, we have sufficient supplies to use and enough time to manage the resources,” explains Nevatia. To help the backend process run smoothly, artificial intelligence has been incorporated into it. This has resulted in timely reports and analytics that help the brand attract heavy customer trac and overall, make things work for it in a better and feasible way.
At Bacca Bucci, a lot of time is also spent on thinking about which different products can be brought to customers. “The focus has been to make Bacca Bucci a unique brand in the segment with one-of-a-kind products. This is why we are planning to do away with single-use plastic in our footwear and implement the three R’s—reduce, reuse and recycle,” adds Nevatia.
Looking to the future
Bacca Bucci has done well in the last two years by using the right strategies and following the niche market business model. The Covid-19 pandemic was challenging and but at the same time full of opportunities for the brand, as consumers switched heavily to online shopping. “We took advantage of it, and for the future, we have got a lot more plans in the queue to bring in the best of products,” says Nevatia. One of these is to launch the brand’s first offline store by end of this year. “The idea is to set up our physical stores all over India. Currently, we are working
on spreading our wings to Dubai. We took this decision after analysing the market there and the demand for our products,” adds Nevatia. Also in the pipeline is omnichannel expansion, which the brand will put in place after coming up with its offline stores
BROWNIE POINTS
Currently, Bacca Bucci is neither an investor- funded entity nor a listed one.
The brand has incorporated articial intelligence into its backend process to make it run smoothly and without any hassles.
Bacca Bucci’s rst oine store will be launched by end of this year.
Further, the brand is planning to set up its physical stores all over India.
Currently, the plan is to extend the brand’s presence to Dubai.
