We recycle almost 1.5 tonnes of flowers every day: Bharat Bansal of Nirmalaya

Bharat Bansal, co-founder and chief executive officer of organic wellness brand, Nirmalaya speaks to Nehal Gautam, Business Reporter, IMAGES Group about the journey of building the brand, the challenges they faced during the process, supply chain management of recycled flowers, customer acquisition techniques and their best-performing market in India.