Chopra will be responsible for ensuring that the product line reaches relevant consumers across relevant Indian and global geographies
New Delhi: Being Human Clothing has appointed Preeti Chopra as the Vice President, Business Development, India & Global, people aware of the matter told India Retailing.
As part of her new role, Chopra will be responsible for ensuring that the product line reaches relevant consumers across relevant Indian and global geographies. In addition to this, she also plans on leveraging technology to help take the business to the next level.
Chopra holds a PG Diploma in Advertising & Public Relations and was the National Head, Business Development for Raymond Limited in her previous role. She has 20 years of experience in fashion retail and business development.
Being Human Clothing, a brand run by a charitable trust by Bollywood actor Salman Khan retails through 94 EBOs, 400+MBOs, 200 SIS formats and across all online marketplaces. The brand is also set to open stores in Dubai, Dhaka and Canada this month.
