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The shift to online is what helped us build brand awareness: Pradeep Krishnakumar, Zouk

Nehal Gautam
By Nehal Gautam
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Nehal Gautam
Nehal Gautam

Pradeep Krishnakumar, Co-founder and Director of accessories brand Zouk speaks to IndiaRetailing about the beginning of the journey by selling products at exhibitions, creating brand awareness and taking the essence of India to the world.

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