The partnership facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services Bengaluru: Global footwear brand Bata has partnered with end-to-end customer lifecycle management (CLM) platform Easyrewardz to leverage the latter’s ‘Zence’ customer relationship management (CRM) solution stack for its ‘BataClub’ loyalty programme. The partnership facilitates tracking customer visits, enhancing … Continue reading Bata joins hands with CLM platform Easyrewardz for BataClub loyalty programme