The newly opened outlet will be the 28th from the brand in the northern region of India
New Delhi: Coffee-first quick service restaurant (QSR) brand Third Wave Coffee has opened its 113th outlet at Spectrum Metro Mall sector 75, Noida, a social media post by a company official stated on Tuesday.
This will be the 28th outlet from the brand in the Northern region with many more expected to be launched in the future, said a LinkedIn post by Naman Negi, business development lead at Third Wave Coffee.
“Super happy to share today we had our 113th outlet launch. With this launch, we are now a 28-outlet-strong brand in North India, with many more in the pipeline. Third Wave Coffee is now brewing at Spectrum Metro Mall sector 75 Noida,” said Negi.
Third Wave Coffee was founded by Sushant Goel, Ayush Bathwal, and Anirudh Sharma in 2017. The coffee brand is run by Heisetasse Beverages Private Ltd., an Indian company with cafes across different Indian cities namely Hyderabad, Coonoor, Bengaluru, Delhi, Mumbai, Chandigarh, and Pune.
According to the company’s website details, its core philosophy is to perfect every step in the life of the coffee bean, from seed to cup. The process starts with selecting beans, roasting and grinding with attention to detail in every process.
IndiaRetailing had earlier reported that the company has laid off 100-120 employees across several departments. Among those fired included the company’s top leadership role like chief technology officer, Prafull Paliwal. The latest firing of employees was at the behest of some of the investors according to information from sources.
