The brand launched its first store in Pune at Phoenix Mall of the Millenium, in November 2023
American intimate speciality brand Victoria’s Secret has launched its second store in Pune, international retailer Apparel Group wrote on social media on Tuesday. Located at the Kopa mall, the new outlet is the retailer’s sixth store in India.
Victoria’s Secret has partnered with Apparel Group India for its operation in the country.
“We are excited to announce the opening of Victoria’s Secret’s most recent store at The KOPA, Pune,” wrote the LinkedIn handle of Apparel Group while sharing images of the new store.
The brand launched its first store in Pune at Phoenix Mall of the Millenium, in November 2023.
The global chain made its debut in 2021 in India through its e-commerce platform victoriassecret.in., offering fragrances, beauty and personal care products.
In 2022, it marked its physical presence in the country with the inauguration of its flagship store at Palladium Mall in Mumbai, and subsequently, another store at Ambience Mall in Vasant Kunj, New Delhi.
American lingerie, clothing, and beauty retailer Victoria’s Secret was founded in 1977 by brothers Roy and Gaye Raymond. Today, the company boasts a global presence with approximately 1,360 retail stores located in 70 countries, as per its official website.
Apparel Group is a global fashion and lifestyle retail giant based in Dubai, UAE. The company has over 2,025 stores across more than 14 countries and markets more than 80 brands including global brands such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, Call it Spring, Charles & Keith, Inglot, La Senza and R&B Fashion.
