The new identity stores have a shift in aesthetics, density, technology and overall appeal
Bengaluru: American menswear brand Arrow has unveiled its new identity stores with a shift in aesthetics, density and overall appeal, the retailer said in a press release on Tuesday.
The most striking change is a shift in the colour palette, moving away from the traditional blue to black, white and beige (BWB). Another key highlight of the new identity stores is the increased utility and density they offer. With an average size of 1200 sq. ft., these stores boast a layout allowing for stacking ensembles.
Arrow has also embraced digital technology with the introduction of digital screens at its new identity stores, offering customers an interactive and engaging shopping environment. Incorporating digital screens allows for dynamic displays, providing customers with real-time information on the latest trends, promotions, and styling tips.
“We are thrilled to unveil our new identity stores, representing a significant evolution in the Arrow shopping experience. The BWB colour scheme, enhanced store layout, and integration of digital screens reflect our commitment to providing our customers with a more immersive and enjoyable fashion journey. We believe these changes will resonate with our customers and elevate their Arrow shopping experience,” said Anand Aiyer, chief executive officer of Arrow.
Some of the recently launched new identity stores include Mall of Asia (Bengaluru), Mall of Ranchi (Ranchi), CP67 (Mohali), Gandhinagar, Twin Star (Rajkot), Forum Mall (Kochi) and Pavilion Mall (Ludhiana) with Ahmedabad Airport set to join the list shortly.
Arrow entered India in 1993 with the textile company Arvind Fashions Ltd. Today, after 30 years of clothing for Indian men, it has around 200 exclusive brand stores and is available in over 1,000 multi-brand outlets in 109 cities across India.
