The entire product formulation portfolio has been certified by the oldest vegan organisation in the world, The Vegan Society
Bengaluru: British-born beauty brand The Body Shop has become the world’s first global beauty brand to achieve 100% vegan product formulations across all ranges including skincare, body care, hair care, makeup and fragrance, the company said in a press release on Wednesday.
The entire product formulation portfolio has been certified by the oldest vegan organisation in the world, The Vegan Society. The Body Shop has achieved the target it set itself in 2021 when 60% of its products already carried the Vegan Society trademark.
“Achieving 100% of our product formulations being vegan has been a massive project for The Body Shop. This commitment reflects our deep understanding of the growing importance of vegan beauty for our customers, especially in India,” said Harmeet Singh, vice president of marketing e-commerce and product, Asia South, The Body Shop.
The Vegan Society represents the global gold standard in vegan certification across multiple industries.
The certification process is extremely thorough, with a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.
As of December 2023, all of The Body Shop’s current product formulas have been certified by The Vegan Society. It is possible that old, discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through, the release added.
B Corp certified, The Body Shop was founded in 1976 in Brighton, England, by Dame Anita Roddick. Currently, it operates around 2,500 retail locations in more than 80 countries.
The beauty retailer was also the first to campaign against animal testing in cosmetics in 1989, with a fundamental belief that animals should not be harmed in the pursuit of beauty.
