The store is located at Shoppers Stop, Fun Republic Mall in Lucknow
Bengaluru: American personal care and fragrance brand Bath & Body Works has launched its second shop-in-shop in the country, wrote the retail giant Apparel Group India on social media. The store is situated within the department store Shoppers Stop, at Fun Republic Mall in Lucknow.
“We are excited to present the opening of Bath & Body Works second shop-in-shop experience at Shoppers Stop Fun Republic Mall, Lucknow offering the brands signature fragrances, body care, candles and more,” said Apparel Group India in a LinkedIn post while sharing the pictures of the store.
Bath & Body Works entered the Indian market with global fashion and lifestyle conglomerate Apparel Group India in 2018.
Apparel Group has partnered with K Raheja Corp-owned department store chain Shoppers Stop to expand the presence of the Group’s fragrance brand Bath & Body Works into the Indian market in December 2023. Shoppers Stop was the home to the first Bath & Body Works shop-in-shop retail concept at the City Centre Mall in Salt Lake, Kolkata.
Headquartered in Ohio, Bath & Body Works was established in 1990 as a retail store chain that sells soaps, lotions, fragrances, and candles. The brand retails through over 1,800 company-operated locations in the U.S. and Canada and more than 425 international franchised locations, as indicated on the company’s website.
In India, the brand retails its products through over 39 exclusive brand outlets and beauty and fashion e-commerce marketplaces like Nykaa, Myntra, and Amazon.
UAE-based Apparel Group operates over 2025 retail stores and markets more than 80 brands on all platforms while employing over 20,000 multicultural staff. The brands include Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club and Victoria’s Secret.
The company has carved its presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, strategies are in place to enter emerging markets such as Hungary and Philippines.
