The new outlet is located at Inorbit Mall, Madhapur, Hyderabad, Telangana
Bengaluru: Reliance-owned multinational toy retailer Hamleys has launched the latest Hamleys Play store in Hyderabad, according to a company official’s social media post. The outlet is located at Inorbit Mall, Madhapur, Hyderabad, Telangana.
“New Hamleys Play store has been opened at Hyderabad Inorbit Mall recently. Experience the play magic,” said Rehan Darvesh, projects at Reliance Brands Ltd. in a LinkedIn post while sharing the visuals of the new store.
Targeted at kids in the age group of 3-8 years, Hamleys Play are concept-based stores that feature 20 activities designed to engage toddlers, kids as well as parents. These include water play, musical wall, ball pools, wall climbing, donut slide, building bricks zone, sand play, role play, treehouse, car track, and a dedicated space for storytelling and do-it-yourself (DIY) activities.
Reliance Brands acquired British toy retailer Hamleys in 2019 in an all-cash deal. It acquired a 100% stake in Hamleys Global Holdings Ltd. (HGHL).
World’s first Hamleys Play store was launched in 2021 at Jio World Drive in Mumbai. In July 2023, Hamleys launched its first Hamleys Play store in Chennai at the Phoenix Market City, which marked the brand’s expansion in South India.
Presently, Hamleys has a presence across 36 cities in India, with over 100 stores encompassing both toy stores and play areas.
Hamleys was founded by William Hamleys in 1760 and is one of the oldest retailers of toys in the world. The UK-based brand’s first store was opened by its founder in Holborn, London as a small toy shop and today Hamleys has more than 170 Hamleys shops in over 18 countries such as UK, India, UAE, China, and Russia.
Reliance Brands is a subsidiary of Reliance Retail Ventures Ltd. (RRVL) the holding company of all the retail companies under Reliance Industries Ltd. It began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments. It has brought over 85 international brands to India.
