Nothing Before Coffee’s landmark 50th store is located at New Delhi’s Malviya Nagar
New Delhi: Quick Service Restaurant chain Nothing Before Coffee (NBC) has opened its 50th store at Malviya Nagar in New Delhi as per a release by the company on Wednesday.
The store spans 550-600 sq. ft. of retail space and offers a diverse menu comprising 100% vegetarian options and over 100 crafted beverages, including its popular ‘Shrappe’ – a fusion of frappe and shake.
“The launch of our 50th outlet is not just a numerical achievement; it’s a testament to our commitment to crafting exceptional coffee experiences,” said Akshay Kedia, founder of NBC.
“Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” Kedia added.
Established in 2017 by school friends Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, NBC is present in 10 states and 26 cities. The company added 25 new outlets and 8 cities in the financial year 2023-24 so far and is rapidly looking to expand across the country, the release added.
Jaipur-based NBC has collaborated with Building Brands for Tomorrow (BBFT), a restaurant franchising and startup growth consulting firm, to accelerate its expansion.
“The market is experiencing a significant demand for reasonably priced coffee, with very few brands catering to this segment on a nationwide scale. It fills me with great joy and pride to witness and support NBC’s transformation from nonexistence to prominence,” said Rohit Singh, Founder of Building Brands for Tomorrow (BBFT).
“Moving forward, the aim is to expand and enhance NBC’s presence across the entire Indian landscape,” Singh added.
