The new Armani Exchange store is located at Phoenix Mall of Asia, Hebbal, South Bengaluru
Bengaluru: Italian apparel and accessories brand Armani Exchange (A|X) has launched its new store in Bengaluru located at Phoenix Mall of Asia, a mall official wrote on social media on Saturday.
“Armani Exchange launches its latest store at Phoenix Mall of Asia. Fashion at its best,” Shailja Ruia, senior general manager – leasing at The Phoenix Mills Ltd. said in a LinkedIn post while sharing visuals of the new store.
A|X’s target demographic spans from late teens to the mid-thirties, offering fast-fashion streetwear apparel and accessories tailored to both men and women.
Launched in 1991, Armani Exchange is Giorgio Armani’s mass market sub-brand for fashion-conscious people. When it was launched, A|X took over parts of both the Armani Jeans and Armani Collezioni labels. Its products are available in over 31 countries and on the brand’s website.
A|X opened its first store in India at the Select Citywalk Mall in New Delhi in October 2016. It entered the country in partnership with Reliance Brands Ltd. (RBL), subsidiary of billionaire Mukesh Ambani’s Reliance Industries Ltd.
Today, it has over 26 stores in the country across cities such as Hyderabad, Kolkata, Bengaluru, New Delhi, Indore, Ahmedabad, Dehradun, Pune, Mumbai, Chennai and Kochi.
Over the years, the RBL has brought many international brands to India, including Bottega Veneta, Tiffany & Co., Valentino, Versace, Kurt Geiger, Diesel, Hugo Boss, Burberry, Coach, Giorgio Armani, Balenciaga, Boss and Zegna to name a few.
In fact, Reliance has been in talks with the Milan-based luxury company to bring its Michelin-starred Armani/Caffè to India since 2020. The cafe chain will be making its debut in India through Reliance’s Jio World Plaza in the near future. IndiaRetailing reported in November 2022 that the mall has earmarked about 1,000 sq. ft. in the shopping centre for the high-end café.
