Shrutie Kher
Head of Marketing
Kama Ayurveda Pvt. Ltd
With a keen eye for detail and a deep understanding of marketing dynamics, Shrutie Kher thrives on bringing brands to life and driving sustainable growth avenues for businesses. Shrutie’s expertise lies in marketing strategy development and execution, encompassing both digital and traditional media channels. She excels in new product launches,CRM, and team management, leveraging her extensive experience to drive market impact and expansion. Her holistic approach to brand management includes product development, advertising, market research, social media management, and event strategy.With a proven track record of success in visual storytelling and a 360-degree perspective on defining brand purpose, Shrutie is committed to delivering exceptional results.
Key Campaigns/ Martech Implementation in the last 2 years
- Be who you want to be – ColorBar
- Anastasia Beverly Hills – Malika Arora campaign
Impact of the Implementations
- 25% uplift in sales
3 Key Learnings
- Agility and constant innovation
- Data-based decision making
- Always wear the consumer hat
Career History
- Kama Ayurveda
Head of Marketing Nov 2023 – present - House of Beauty
Business Head -International Business Jan 2022 – Nov 2023 - Colorbar USA
Marketing Communication Lead Jul 2012 – Jan 2022 - Times of India
Marketing Manager Dec 2009 – Jun 2012
Top marketing strategies aided by technology
- Short form content
- Live streaming selling
Business Mantra
Life is a school, prepare to be always learning
Kama Ayurveda
Kama Ayurveda is a leading authentic ayurvedic beauty and wellness brand established in 2002 in India. The brand offers traditional and holistic products based on the ancient science of Ayurveda, backed by modern science. Kama Ayurveda has garnered a loyal global following among discerning beauty consumers seeking safe, gentle, and highly effective products.
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
