Jyoti Deswal
Director - Etail & Large Format
Retail Business
Jyoti Deswal emerges as a dynamic figure in the Indian Retail and e-commerce landscape, boasting extensive experience and a stellar track record. As the Director (Head) of Etail & Large Format Retail Business (LFR) at Lenovo India, she has showcased unmatched dedication, foresight, and inspirational leadership.Having risen from a management trainee to spearheading the Etail & LFR business at Lenovo India within just over a decade, Jyoti exemplifies resilience and an unwavering commitment to her objectives.Under her adept stewardship, Lenovo’s modern trade segment has experienced phenomenal growth over the past eight years, surmounting various market challenges. Through strategic endeavours, she has consistently bolstered Lenovo’s market position, helping it become among the top 2 brands in the industry.Jyoti’s achievements have earned her widespread recognition within the industry, including prestigious accolades such as the “Business World 40 under 40,” “Emerging Business Woman Leader of the Year,” “Young Retail Icon of the Year,” and the “Women Super Achiever Award” bestowed by the World Women Leadership Congress. Furthermore, she has been honoured with the distinguished “Presidential Award” in the Asia Pacific region and the Individual Excellence Award at Lenovo, further solidifying her reputation as an exemplary leader and achiever.
Lenovo Highlights in the Last 2 Years
- Strong Laptop brand in India, gaining market share in the highly competitive landscape. Market leader in advanced gaming laptops (growing part of biz). Pioneer in implementing omnichannel strategy in personal computers in India.
Impact of recent initiatives
- The strategic initiatives led to notable revenue growth of over 15%, demonstrating tangible returns on investment. An enhancement was observed in market share of 200+bps, indicating the effectiveness of the strategies in capturing a larger portion of the market and establishing Lenovo as strong #2 in the segment. In addition to financial metrics, the work done has had a positive impact on customer satisfaction and loyalty. Through innovative solutions and enhanced customer experiences, the brand strengthened its relationships with customers, leading to increased retention rates and brand advocacy.
3 Key Learnings
- There is absolutely no substitute for hard work
- Always have a plan B, risk identification and mitigation are important
- If anything is worth doing, it’s worth doing well
Career History
- Lenovo India
Director Head – Modern Trade & E-commerce Business Aug 2021 – present - Lenovo
Head – Modern Trade (Large Format Retail) Business Aug 2015 – Jul 2021 - Deputy General Manager – Retail
Jan 2014 – Jul 2015 - Manager- Retail
Jun 2010 – Dec 2013 - Acer Manager – Retail Business
Jul 2008 – Jun 2010 - Sahara India Sales & Marketing
Oct 2005 – Nov 2006
3 Game-Changing Technologies
- AI inbuilt devices: AI-empowered devices are going to have a breakthrough in helping the industry to shorten the upgrade cycle and hence improve the business.
- Omnichannel retailing & mobile commerce
- Augmented & virtual reality
Tech Mantra
Keep learning, and keep adapting.
Lenovo
Lenovo Group Ltd. (Lenovo) is a manufacturer and marketer of IT products, including devices and peripherals, personal computers, handheld devices, and servers and mainframes. The company’s product portfolio comprises gaming computers, smartphones, servers, laptops and ultrabooks, tablets, desktops, storage devices, and accessories. Lenovo markets its products under ThinkPad, ThinkBook, IdeaPad, Yoga, Motorola and Legion brand names. It also offers an array of software and services. The company has manufacturing facilities in Mexico, India, and China, and research centres in Japan, China, and the US.
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
