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For a 143-year old brand like Seiko, digital is about connecting with the new generation: E-commerce head Ulhas K Udaykumar

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Mannu Mathew
Mannu Mathew
With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.

Ulhas K Udaykumar speaks to Mannu Mathew about how the legacy brand that invented quartz watches uses digital and e-commerce to appeal to the younger anime and sneaker-loving generation and engaging it.

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