Parth Patel
Head of E-commerce
Kisna Diamond & Gold Jewellery
As the e-commerce head for Kisna & Diamond Jewellery, Parth Patel has a passion for leveraging digital platforms to drive business growth and enhance customer experiences. With over 7 years of experience in the e-commerce industry, he has honed his skills in strategic planning, digital marketing, and customer relationship management. His journey in the realm of e-commerce began with a deep-seated fascination for the intersection of technology and commerce. Armed with a degree in business administration and a knack for innovation, he embarked on a career path that has seen him navigate through various roles in digital marketing, sales, and e-commerce management. At Kisna Diamond Jewellery, Parth has played a pivotal role in developing and executing comprehensive e-commerce strategies that have propelled the brand to new heights of success. From optimising the online shopping experience to implementing targeted marketing campaigns, his goal has been to continuously enhance the brand’s online presence and drive sales growth. With a keen eye for emerging trends and a commitment to excellence, Patel is dedicated to leading Kisna Diamond Jewellery’s e-commerce division towards continued success in the dynamic landscape of online retail.
Career History
- Kisna Diamond & Gold Jewellery
Head of E-commerce Sep 2018 – present - Hari Krishna Exports Pvt. Ltd.
Sales Executive Mar 2014 – Oct 2021
Key Implementations in the last two years
- Google Pmax campaign
- Influencer collaboration
- Jewellery trends
- Locations based ads
Impact of the Implementations
- Good spike in website visitors as well as good ROAS. Influencer activity helps the brand reach many people.
- Jewellery trends helped us to figure out what our customers like.
Top Priorities for your E-commerce Business
Artificial Intelligence in digital marketing. Many agencies help run ads via their AI platforms. It gives good customer journey insights monitors all clicks and sessions and supplies you with raw data combined data of your users.
Omnichannel Mantra
Har Ghar Kisna
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms.
