Shahroz Mirza, Business Head of ethnic wear brand Meena Bazaar, which has 30 stores across the country, speaks to Sandeep Kumar, Assistant Editor, IMAGES Retail on its recent store in Ayodhya, and how the chain is using technology and data analytics to cater to the aspirations of consumers in non-metro cities and collaborates with hyper-local influencers to establish a deeper connect in the regions.
Meena Bazaar is focusing on tier 2 and tier 3 cities, data, and supply chain optimisation: Shahroz Mirza, Business Head
Share
Facebook
Must Read
Sandeep Kumar
A multimedia journalist with over eleven years of experience in print and digital media, Sandeep Kumar is assistant editor with Images Group. Books, retail, sports and cinema are an inextricable part of his life.
Share
Facebook
Latest News
We are among the top footwear on major platforms: Gopal Rathor, Clog London
Gopal Rathor, Director, Clog London speaks about the brand’s growth journey, strategies and expansion plansNew Delhi: Launched in 2018...
