Sreekanth Chetlur
Chief E-commerce Officer
Shoppers Stop Ltd.
Shreekant Chetlur is a seasoned customer experience (CX)/supply chain/digital professional with 15 years of extensive experience in digital, e-commerce, and omnichannel operations across diverse industries including retail, logistics, real estate and FMCG.Sreekanth has held leadership positions in both start-ups and multi-billion-dollar enterprises in the Middle East and South-East Asia including India, where he has been instrumental in delivering exceptional customer experiences and innovative solutions to address real-world challenges. His specialities encompass e-commerce, omnichannel, product strategy, product management, digital marketing, communication, content production, process improvement, problem-solving, design thinking, building agile teams, and entrepreneurship.Shreekant is a passionate motorcycle enthusiast and a world record holder for reaching the highest mountain pass in the world. He also enjoys travelling and is an avid follower and participant in sports such as cricket and tennis. With a diverse skill set and a commitment to excellence, Shreekant Chetlur continues to drive innovation and make significant contributions to the fields of CX, supply chain, and digital transformation.
Shoppers Stop Ltd.
Shoppers Stop Ltd. was established in 1991 by property developer K Raheja Corp with its ȱ rst store in Andheri, Mumbai. The retailer forayed into the beauty segment with the launch of SS Beauty in 2020. Today, the company operates over 107 department stores in more than 56 cities, over 7 premium home concept stores, 88 speciality beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SSBeauty, nd 23 airport doors and 10 Intune stores occupying an area of .1 million sq. ft.
Career History
- Shoppers Stop
Chief E-commerce OfficerJul 2021 – present
- PT Matahari Department Store
Head of Digital & Ecommerce & OmnichannelSep 2018 – Jun 2021
- Landmark Group
Head of Omnichannel | E-commerce OperationsMar 2015 – Aug 2018
- Limeroad.com
Sr. Manager – OperationsAug 2012 – Feb 2015
- Yebhi.com
Operations ManagerAug 2011 – Jul 2012
- Sharma Group
Asst. ManagerJun 2009 – Jul 2011
- E-commerce/ Digital Commerce Overview
99% PIN codes served, across all cities and towns in India - E-Commerce Strategy adopted in last two years
Omnichannel in its true sense by adopting the single view of the customer and a single view of inventory. - Key Learning
All product roadmaps need to make the business sustainable, scalable and profitable
Top 3 priorities for your e-commerce business
- Digital adoption
- CLTV
- Profitability
Omnichannel Mantra
Leverage the business assets, and add incremental value without adding incremental cost
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
