The newly launched store is the largest Crocs store in the country and is located at Lulu Mall, Kochi, Kerala
Bengaluru: American footwear brand Crocs has opened its first flagship store in India, located in Kerala. Spanning 1,600 sq. ft. of carpet area, the newly launched outlet is the largest Crocs store in the country.
The store is situated on the second floor of Lulu Mall in Kochi.
The store was inaugurated by Shibu Philips, director – shopping malls, Lulu Group India, Mohit Dhanjal, chief operating officer of Metro Brands Ltd. and Indraneel Mukherjee, commercial director at Crocs India.
“For Crocs, the South Indian market has a higher demand for open footwear, and brands like Crocs are well accepted there. Secondly, Lulu Mall is one of the top malls in the country that pulls in the most foot traffic. We already had a smaller store there that performed really well, so we decided to expand and transform it into a larger flagship store,” a person familiar with the development said.
The outlet offers a range of clogs, shoes, sandals, boots, flip-flops, flats and sneakers for men, women and kids.
Crocs is a casual footwear brand present in more than 85 countries through wholesale and direct-to-consumer channels.Â
Metro Brands Ltd. serves as the exclusive licensee for Crocs in India. The partnership began in 2008, initially launching Crocs products through Metro Brands Ltd.’s multi-brand outlets. In 2015, the two companies signed a non-exclusive retail license agreement, allowing Metro Brands Ltd. to distribute Crocs products throughout India.
The first exclusive Crocs store under the collaboration opened in 2015 in Lucknow. In 2023, the company opened the brand’s 200th store in the country located at Pondy Bazaar in Chennai.
Recently, retail conglomerate Apparel Group entered into a partnership with Crocs, securing its position as the exclusive retail licensee for Crocs footwear in northern and eastern India.
