Key Implementations in the Last 2 Years
- Machine Learning (ML) and Generative AI: Used to analyse buyer and seller behaviour, enhancing the overall user experience across all stages of interaction.
- Verticalisation of IndiaMART: Strengthened the supplier network, expanded product variety, improved content quality, and increased coverage in tier 2 and tier 3 cities.
- Facilitating Access to International Markets: Launched specialised services for SMEs focused on export operations.
- Chatbot-Enhanced Engagement via WhatsApp: Integrated WhatsApp for tasks like collecting requirements, providing customer support, and facilitating buyer-seller conversations.
Impact of the Implementations
These initiatives:
- Improved platform effectiveness, user engagement, and satisfaction.
- Ensured smooth communication between buyers and sellers.
- Enhanced behaviour-based matchmaking.
- Resulted in a doubling of conversations on the platform and a ~20% increase in business requests.
3 Key Learnings
- Versatility and adaptability.
- Leadership through human connection.
- A user-centric approach.
Career History
- IndiaMART InterMESH Ltd.
Chief Product Officer (June 2016 – Present) - YU Televentures Pvt. Ltd.
COO (Nov 2014 – Apr 2016) - Done by None
Founder & CEO (Feb 2011 – Sep 2014) - Times Internet Ltd.
Vice President – Zigwheels.com, Indiatimes Shopping (May 2007 – Feb 2011) - World Wide Media
National Head – Magazine Sales (Oct 2005 – Apr 2007)
Regional Head – Sales & Distribution (Feb 2004 – Sep 2005) - Powergen Plc.
Financial Analyst (Nov 1998 – Dec 2000) - SBI Capital Markets
Deputy Manager (June 1995 – Sep 1998)
3 Game-Changing Technologies
- Generative AI for content creation.
- Generative AI for commerce.
- Generative AI for conversations with regional personalisation.
Tech Mantra
- Innovate: Constantly create new solutions that meet customer needs and market trends.
- Iterate: Use rapid feedback loops to improve products and stay agile.
- Integrate: Foster collaboration within the organisation and with external partners to enhance offerings and expand market reach.
IndiaMART InterMESH Ltd.
IndiaMART InterMESH Ltd. is an Indian e-commerce company headquartered in Noida. It provides B2B and customer-to-customer sales services via its web portal. The company was founded in 1996 by Dinesh Agarwal and Brijesh Agrawal to connect Indian manufacturers with buyers through IndiaMART.com.
About ETP
ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .
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