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Home Digital Icon Anirban Chakraborti
Key Implementations in the Last 2 Years
  • Building Sangeethamobiles.com: An in-house e-commerce platform with minimal reliance on external SaaS providers, leading to margin leverage through reduced fixed costs.
Impact of Implementations
  • Achieved ₹500 crore Annual Recurring Revenue (ARR) with enhanced operational independence.
3 Key Learnings
  • Think Simple
  • Be Futuristic
  • Be Modular
Career History
  • Sangeetha Mobiles Pvt. Ltd. 

    Senior Vice President – Omnibusiness & Technology (Dec 2021 – Present)

  • Wellness Forever Medicare Pvt. Ltd. 

    Senior General Manager – Business Technology (Jun 2019 – Nov 2021)

  • Technology Company

    Co-founder, Technology & Strategy (Jul 2018 – May 2019)
  • Dagon Logistics Company Ltd.
     

    Co-founder & CTO, Mobility Solutions (Jul 2015 – Jul 2018)

  • Punj Lloyd Ltd.
     

    Chief Operating Officer (Nov 2007 – Nov 2013)

  • EY
     

    Senior Consultant, Financial Services (Apr 2007 – Oct 2007)

  • WABCO
     

    Senior Software Engineer & Lead (Apr 2005 – Mar 2006)

  • GE Infrastructure
     

    Software Engineer (Jan 2003 – Mar 2005)

Game-Changing Technologies
  • Artificial Intelligence: Pioneering solutions for operational efficiency and customer-centricity.
Tech Mantra
  • “The products you build can be used by anyone. That’s the definition of success.”
About Sangeetha Mobiles Pvt. Ltd.

Founded in 1974 by Narayana Reddy, Sangeetha Mobiles began as a small storefront in Bengaluru, Karnataka, and has evolved into a nationwide retail network. The brand offers a wide range of products, including smartphones, tablets, smartwatches, and accessories from global brands. Sangeetha has embraced e-commerce through its user-friendly website and mobile app, providing customers with the convenience of shopping online.

About ETP

ETP Group is a leading Unified Commerce Solutions company with a 35-year track record of delivering top-of-the-line retail technology products across 24 countries in Asia Pacific. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the latest technology, architecture, and design. ETP's comprehensive suite encompasses a broad spectrum of retail needs, from omni-channel POS and retail store operations, CRM and loyalty management to unified promotions, inventory management, order management systems, product information management, and seamless integration with marketplaces and e-commerce platforms. .

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