The new collection features a different range of bags, including sling bags, backpacks, and duffle bags
New Delhi: Snitch, a men’s fashion brand has ventured into a new product category with the launch of its premium bag collection, a release by the company said on Wednesday.
The new collection features a different range of bags, including sling bags, backpacks, and duffle bags.
“We foresee bags and accessories emerging as one of the most promising segments in the e-commerce fashion space, yet remain largely untapped,” said Siddharth Dungarwal, chief executive officer (CEO), of Snitch. “We recognized a huge gap in the men’s bags and accessories segment, and we aim to streamline this market by introducing a range of versatile, high-quality, and functional bags that perfectly complement our apparel offerings.”
The premium bag collection is priced starting at Rs 1,199 for sling bags and Rs 2,899 for backpacks.
Started in 2020 as a D2C brand, Snitch has raised Rs 110 crore in the past in its Series A funding round. The company also plans to open around 20-30 offline stores by this fiscal and aims to be the Zara of India.
