At present, SheGlam lineup is available on Tira’s website/app and the collection will soon be available in Tira stores as well
Bengaluru: Global cosmetics brand SheGlam by the e-commerce company Shein has entered India in collaboration with Reliance Retail’s omnichannel beauty platform Tira, the Mumbai-based retail giant said in a press release.
At present, SheGlam lineup is available on Tira’s website/app and the collection will soon be available in Tira stores as well.
Headquartered in Singapore, SheGlam claims to sell three products globally every second. In India, the brand offers a selection of products, including liquid blush, liquid highlighter, lipsticks, and foundation.
Reliance Industries Ltd.’s (RIL) retail division, Reliance Retail, introduced Tira as an e-commerce platform in February 2023 and subsequently, in April, unveiled its flagship store located at Jio World Drive in the Bandra Kurla Complex in Mumbai. Today, Tira operates over 13 stores across the country.
Tira currently sells more than 150 Indian and global brands in its stores.
Reliance Retail Ltd. (RRL) is a subsidiary of Reliance Retail Ventures Ltd. (RRVL), the holding company of all the retail companies under RIL. The company operates an integrated omni-channel network of over 18,771 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle and pharma consumption baskets.
