Despite all of this, and in virtue of this, the role of brands in today’s world is more imperative and valuable than ever. Branding has shifted from being about ensuring consistency to stimulating desire; from marketing-centric to enterprise-centric; from simply creating functional and emotional differentiation to fundamentally changing the way a business goes to market; and from communicating the consumer experience to actually shaping it…
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Location AI startup GeoIQ unveils footfall & site analysis feature
GeoIQ has served retail brands across categories to open over 2,500 stores by assessing more than 25,000 locations with...