Jubilant Foodworks Ltd, a quick-service restaurant (QSR) operator, announced the launch of the iconic US Fried Chicken brand Popeyes in India by opening its first store in Bengaluru, an official statement highlighted.
Louisiana-born Popeyes was founded in 1972 and has been one of America’s most popular and fastest-growing chicken brands.
Jubilant Foodworks Ltd (JFL), which is also a master franchise of brands such as Dominos and Dunkin’ Donuts, will open two more Popeyes restaurants in Bengaluru soon thereafter, according to a statement.
JFL, part of the Jubilant Bhartia Group, had last year announced to sign a Master Franchise and Development Agreement with Popeyes for markets such as India, Bangladesh, Nepal, and Bhutan.
Jubilant Foodworks Chairman Shyam S Bhartia and its co-Chairman Hari S Bhartia said on this expansion “We are confident that Popeyes will not only delight guests but also strategically complement our portfolio and fortify JFL’s leadership in the QSR domain.”
Pratik Pota, Chief Executive Officer, JFL said on this “Over the years, Popeyes has emerged as one of the most loved brands across the globe, and we aspire to recreate that same excitement and loyalty for Popeyes and its signature dishes in India as well.”
Its India menu will feature the signature Cajun-flavoured, world-famous chicken sandwich, which took the internet by storm in August 2019 in the United States. There will also be an array of vegetarian options on the Indian menu.
Popeyes will have its app and a website allowing customers to experience the food at home as well. JFL has built its own in-house delivery fleet of e-bikes.
(PTI)
