Lee has opened a new store in Indore

The new store by the American denim brand Lee is at the Phoenix Citadel mall

New Delhi: Ace Turtle that holds the exclusive franchise of Lee from US-based Kontoor Brands announced the opening of a new omnichannel-enabled Lee store in Indore, Madhya Pradesh, announced the brand in a Linkedin post. The store will be situated at the recently opened Phoenix Citadel mall in the city. 

Launched in 1889, by Henry David Lee in Kansas, Lee has made history several times with its inventions. The inventions include the world’s first-ever zip fly jeans in 1926, the ‘Hair-on-hide’ leather label, one-piece coveralls in 1913, and more. 

Earlier in 2022, Lee partnered with Wrangler to open their first dual-concept joint denim store in Berlin to provide shoppers with ‘the ultimate denim experience’ through a retail space that allows them to experience the unique features of each brand. More such brands are planned in Europe in the future. 

Ace Turtle is a vertically integrated tech platform transforming retail through technology. It has two business verticals – SaaS and licensed brands. Along with Lee, its Licensed Brands portfolio includes long-term licenses of Wrangler (also owned by Kontoor Brands), Toys”R”Us, and Babies”R”Us.

Kontoor Brands has big plans for India as its representatives revealed in an exclusive interview to IndiaRetailing.

Ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data.