This strategic investment will be channelled towards expanding TBD’s presence beyond metros, targeting growing markets in non-metro and tier 1 cities
New Delhi: Artisanal bakery brand The Baker’s Dozen (TBD) has announced the closure of the Rs 33 Crore pre-series A funding round, a release by the company said on Thursday.
The investment round, spearheaded by industry heavyweights like Wipro Consumer Care – Ventures, Fireside Ventures, Mirabilis Investment Trust, and She Capital, marks a pivotal moment for TBD’s future market strategies and product diversification, the release said.
Aditi Handa, co-founder and head chef, of The Baker’s Dozen, said “This investment not only validates our mission to revolutionise the Indian bakery industry but also propels us towards our vision of becoming a global leader in artisanal bakery.”
This investment will be channelled towards expanding TBD’s presence beyond metros, targeting growing markets in non-metro and tier 1 cities. Another portion of this fund injection has also been earmarked for marketing and brand-building initiatives.
With a 2X growth in annual recurring revenue (ARR) post its last funding, TBD sets its sights on becoming a Rs 500 crore profitable entity within five years.
