The new store is located at Bistupur, Jamshedpur, Jharkhand.
New Delhi: Reliance Retail’s youth fashion retail format Yousta has launched a new store in Jamshedpur, as per a social media post by a company official. The new store is stand-alone and located at Bistupur, Jamshedpur, Jharkhand.
“Hey Jamshedpur. New fashion destination is now open in your city. Come and enjoy a new age shopping experience at Bistupur,” wrote Ramyaraj Rath, assistant vice president – head of inventory, Reliance Retail, in a LinkedIn post while sharing a video.
Reliance Retail announced the launch of its youth-focused fashion brand Yousta in August 2023 with the opening of its first store in Hyderabad’s Sarath City Mall. The second store was opened in Bilaspur, Chhattisgarh.
So far, it has opened stores in Mumbai, Palakkad, Edappal, Alathiyur, and Vengara.
Yousta stores feature contemporary tech-enabled layouts and offer high-fashion at affordable prices targeted at young consumers. All products are priced below Rs. 999, with a majority priced below Rs. 499.
The brand also provides new looks in its ‘Starring Now’ collection every week, where the latest fashion is offered as a complete outfit with matching accessories.
In addition to its brick-and-mortar stores, the Yousta range is available online through Ajio and JioMart.
Reliance Retail Ltd (RRL), the retail arm of Reliance Industries Ltd., owns and operates fashion and lifestyle brands including Reliance Trends, Avantra by Trends, Azorte, Yousta, Fashion Factory, and Centro. The company also has a portfolio of over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers and Steve Madden.
Currently, the retail giant operates an integrated omnichannel network of over 18,500 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle and pharma consumption baskets.
