The collaboration officially kicks off with a line-up of Mondelez India’s gift hampers available at Archies stores
New Delhi: Gifting brand Archies has joined hands with Mondelez India to boost the gifting experience for customers before Valentine’s season, as per a press release shared on Tuesday.
The collaboration aims to expand the “meetha” (sweet) occasions by offering customised Mondelez India’s gift hampers, the release said.
“We are excited about the possibilities this collaboration brings,” said Varun Moolchandani, executive director, Archies.
Mondelez India is known for brands like Cadbury Dairy Milk, Oreo, and Bournvita, among others.
“Mondelez India’s reputation for crafting delightful and high-quality chocolates perfectly complements our mission to provide customers with an array of choices that symbolize affection and thoughtfulness. This Valentine’s season is just the beginning, and we look forward to creating countless sweet moments for our customers together,” he added.
The collaboration officially kicks off with a line-up of Mondelez India’s gift hampers available at Archies stores.
Desmond D’Souza, vice president – sales, Mondelez India said, “We are excited to offer our differentiated gift hampers across Archies India’s stores and website. We look forward to jointly building a compelling gifting proposition for Indian shoppers, and to entrench our products as a gift item across multiple occasions, both large and small.”
Archies offers greeting cards,home decor, and other gifting products and has over 200 stores spread across the country. In December last year, it launched same-day delivery services in Delhi-NCR.
Mondelez India is a part of Mondelēz International group which introduced Cadbury Dairy Milk and Bournvita in India in 1948. It is headquartered in Mumbai and has sales offices in New Delhi, Mumbai, Kolkata and Chennai. The company also has manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh.
