Joshi will be responsible for overseeing category, merchandising operations and customer engagement strategies
New Delhi: Gifting brand FNP (Formerly Ferns N Petals) has appointed Paridhi Joshi as the assistant vice president – retail, a release by the company said on Wednesday.
Joshi will drive the brand’s retail strategy to enhance the customer experience. The release added that her responsibilities will also include overseeing category and merchandising operations, optimising customer engagement strategies, and driving innovation, thereby contributing to the brand’s continued growth.
“We are thrilled to welcome Paridhi to the FNP family. Her proven track record in retail and product development aligns seamlessly with our vision for the brand’s future,” said Pawan Gadia, Director and CEO Global at FNP.
“We are confident that her leadership will bring valuable insights and contribute significantly to our endeavours,” added Gadia.
Joshi has over 14 years of retail expertise from various prominent groups. In her previous role at Mensa Brands, she served as a player in new product development, contributing to the growth of brands within the fashion & home portfolio like Dennis Lingo, HighStar, and Folkulture to name a few. Her achievements include launching new categories, implementing strategies to achieve sales and profit goals, and improving input costs for top sellers through product re-engineering.
Her career journey includes stints with Aditya Birla Fashion and Retail, ColorPlus, and V-Mart Retail. In these roles, she also worked towards driving omni-channel integration.
“I am excited to join the FNP family. I look forward to contributing my skills and passion for retail to enhance the operations and bring joy to our customers,” said Paridhi Joshi
Established in 1994, FNP has evolved into a multi-category gifting company with over 350+ stores in more than 125 cities across India.
With an international presence in UAE, Saudi Arabia, Qatar and Singapore FNP offers a range of over 1.5 lakh products across various categories, such as cakes, flowers, plants, gourmet chocolates, premium gift hampers and personalized merchandise. In March 2023, mid-market private equity firm Lighthouse India Fund III invested Rs 215 crore in FNP.
