Amarinder Dhaliwal
Chief Product Officer
IndiaMART InterMESH Ltd
Amarinder Dhaliwal, Chief Product Officer at IndiaMART, is an entrepreneur and an avid adventurer. He finds joy in various activities such as squash, high-altitude trekking, and skiing, reflecting his passion for fitness and exploration. Amarinder’s expertise lies in crafting compelling consumer narratives at the intersection of product, technology, design, and marketing.Previously, he served as the Co-founder and CEO of Done By None, an online fashion brand, and held leadership positions as the Founder Business Head of Zigwheels.com and Business Head at Indiatimes Shopping. Before joining IndiaMART, he also played pivotal roles at esteemed brands like The Times of India, Micromax, SBI Capital Markets, and Powergen.
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Key Implementations in the Last 2 Years
- Machine Learning (ML) and Generative AI: Used to analyse buyer and seller behaviour, enhancing the overall user experience across all stages of interaction.
- Verticalisation of IndiaMART: Strengthened the supplier network, expanded product variety, improved content quality, and increased coverage in tier 2 and tier 3 cities.
- Facilitating Access to International Markets: Launched specialised services for SMEs focused on export operations.
- Chatbot-Enhanced Engagement via WhatsApp: Integrated WhatsApp for tasks like collecting requirements, providing customer support, and facilitating buyer-seller conversations.
Impact of the Implementations
These initiatives:
- Improved platform effectiveness, user engagement, and satisfaction.
- Ensured smooth communication between buyers and sellers.
- Enhanced behaviour-based matchmaking.
- Resulted in a doubling of conversations on the platform and a ~20% increase in business requests.
3 Key Learnings
- Versatility and adaptability.
- Leadership through human connection.
- A user-centric approach.
Career History
- IndiaMART InterMESH Ltd. Chief Product Officer (June 2016 – Present)
- YU Televentures Pvt. Ltd. COO (Nov 2014 – Apr 2016)
- Done by None Founder & CEO (Feb 2011 – Sep 2014)
- Times Internet Ltd. Vice President – Zigwheels.com, Indiatimes Shopping (May 2007 – Feb 2011)
- World Wide Media National Head – Magazine Sales (Oct 2005 – Apr 2007) Regional Head – Sales & Distribution (Feb 2004 – Sep 2005)
- Powergen Plc. Financial Analyst (Nov 1998 – Dec 2000)
- SBI Capital Markets Deputy Manager (June 1995 – Sep 1998)
3 Game-Changing Technologies
- Generative AI for content creation.
- Generative AI for commerce.
- Generative AI for conversations with regional personalisation.
Tech Mantra
- Innovate: Constantly create new solutions that meet customer needs and market trends.
- Iterate: Use rapid feedback loops to improve products and stay agile.
- Integrate: Foster collaboration within the organisation and with external partners to enhance offerings and expand market reach.
IndiaMART InterMESH Ltd.
IndiaMART InterMESH Ltd. is an Indian e-commerce company headquartered in Noida. It provides B2B and customer-to-customer sales services via its web portal. The company was founded in 1996 by Dinesh Agarwal and Brijesh Agrawal to connect Indian manufacturers with buyers through IndiaMART.com.
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