This strategic collaboration will enable Blackberry to expand to newer geographies
New Delhi: Menswear brand Blackberrys announced its strategic collaboration with e-commerce platform Myntra on Thursday.
With this collaboration, Blackberrys aims to expand its reach beyond its more than 380 exclusive brand stores and its D2C website Blacberrys.com to serve millions of customers shopping across India.
“This strategic alliance with Myntra marks a new chapter in Blackberry’s journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience,” said Nitin Mohan, co-founder and director.
All of Blackberrys’ collections along with footwear and accessories will now be available on Myntra, the release added.
“We are happy to deepen our relationship with Blackberrys. This announcement underscores our commitment to serving Myntra’s premium base of fashion-forward customers with the finest menswear collections that meet their evolving tastes and preferences,” said Sharon Pais, chief business officer (CBO), Myntra.
Established in 1991, Blackberrys is available at more than 1,250 retail touchpoints across the country.
