Meesho witnessed an increase in demand this year, with total orders rising over 40% compared to last year
Bengaluru: SoftBank-backed e-commerce platform Meesho has recorded 145 crore customer visits during its festive sale event ‘Meesho Mega Blockbuster Sale 2024’, according to a company press release on Monday.
The sale was held from 27 September to 6 October, with over 20 lakh sellers and 12 crore product listings across 30 categories.
Meesho witnessed an increase in demand this year, with total orders rising over 40% compared to last year. Further, the platform saw a spike in engagement, achieving over 3 crore app downloads. Approximately 45% of shoppers came from tier-4 cities.
Its prepaid orders surged by 117%, with consumers shifting toward digital payment options in tier-2 and beyond.
“Meesho’s remarkable growth is built on two core principles: serving underserved users and offering the widest selection at the lowest prices,” said Milan Partani, general manager, user growth at Meesho. “We take pride in democratizing e-commerce, ensuring that even the most remote towns can experience the convenience of online shopping.”
Among categories, home and kitchen saw 105% increase year-over-year (YoY), beauty and personal care rose by 60% while kids and baby essentials grew by 75%.
Meesho Mall, an addition to the Meesho platform, designed to offer customers access to branded products, witnessed two-fold growth in orders. Brands like Mars Cosmetics have witnessed a four-fold growth, while Denver experienced two-fold growth. Mamaearth also saw growth exceeding tw-ofold, Bella Vita doubled its orders, and Swiss Beauty achieved a 1.8 times increase.
This year, around 40,000 sellers became lakhpatis during the sale event and more than 25,000 sellers doubled their revenue compared to their usual business performance, the release added.
