The Lajpat Nagar flagship store marks the start of Devo’s retail journey, with plans to expand across India.
New Delhi: Siyaram’s, a fashion and apparel brand has launched Devo, a men’s occasion wear brand and opened its first flagship store in Lajpat Nagar, a release by the company said on Monday.
“With Devo, we’re not just introducing another fashion label. We’re expanding Siyaram’s legacy into an entirely new realm, blending decades of expertise in creating India’s finest fabrics into garments that truly capture the essence of the modern Indian man,” said Ramesh Poddar, chairman, of Siyaram’s.
The brand’s creations showcase Indian heritage through elegant designs that cater to a modern aesthetic, positioning Devo as a bridge between tradition and haute couture.
The Lajpat Nagar flagship store marks the start of Devo’s retail journey, with plans to expand across India, giving customers nationwide access to its collection.
Siyaram Silk Mills Ltd. stands as the leading producer of blended high-fashion suiting, shirting, and apparel, with over 30 years of industry expertise. Annually, the company produces more than 60 million meters of fabric, supported by an extensive network of 60,000 retailers and 450 dealers across India, along with a dedicated sales team of over 400 employees. Siyaram’s commitment to delivering value to its customers is reflected in its wide range of state-of-the-art, eco-friendly machinery located in plants at Tarapur, Daman, and Mumbai.
