Oriflame targets product expansion

Taking into account the double-digit rise of the beauty and cosmetics segment in India, Swedish skincare and cosmetics brand – Oriflame – fills the need gap by aiming to launch 25-30 new products every month across all categories. The booming market, already a $5.4 billion industry is growing at 12 percent annually, which is a commendable increase. “India is Asia’s most important market and we would want to make Oriflame a must-have brand here, says Marcus Standstrom, Managing Director, Oriflame India. Based on the direct-selling model of sale, the brand also plans to increase their number of consultants to 2,00,000 from the present 1,50,000.