French cosmetic brand, Sisley is slated to introduce its first-ever men’s product, an all-in-one skincare product – Sisleÿum . Available in either a gel or cream formulation, the treatment provides moisturising, antiageing, mattifying and post-shaving benefits.
The product will be available at 100 department stores and 27 boutiques and spas in the US, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Bloomingdale’s, along with their respective e-commerce sites. Internationally, Sisleÿum will launch in more than 90 countries.
“We wanted to create a single product so that the male consumer doesn’t need to use anything else. Men are looking for efficient and effective skincare solutions. Sisleÿum is meant to target men’s skin, which is thicker, oilier and more acidic than women’s skin. This means it shows signs of ageing later than women, but once wrinkles appear they tend to be deeper and more noticeable,” says Philippe d’Ornano, Chief Executive Officer, Sisley.
Posted on: 7.1.2011
Source: www.wwd.com
