Parcos opens its first store in the capital

PARCOS, the first-ever ever luxury cosmetic and fragrance store in India, has set foot in New Delhi at DLF Promenade, Vasant Kunj. Its first store in the country stands at Kemp’s Corner, Mumbai. Following its expansion plans, the market will see many more stores opening shortly across the country. Premium brands such as Bourjois, Chambor, Clarins, Elizabeth Arden, Max Factor, Pupa and Shisedio are retailed under the Parcos umbrella. Stressing on the growth of luxury market in India, Hemanshu Kotecha, Managing Director, Baccarose, says, “Premium and prestige cosmetics and fragrances are growing on average at 20 to 25 percent. We want to grow the Parcos concept. In the coming months, Parcos will have 10 new outlets”.