L’Oreal launches a new hair range

L’Oreal Professionnel has recently launched Liss Ultime. The range from Série Expert is the first line of `round the clock` smoothing solutions specifically designed to control and care for frizzy, unmanageable and permanently straightened hair. Equipped with polymer technology and nutritive oils, the products coats each hair fiber strand by strand and forms an anti-humidity shield for a long-lasting frizz-free action, a company official has claimed. The Liss Ultime range comprises of Liss Ultime Shampoo, a Masque, a leave-in cream, a Shine Perfecting Serum, a Huile and Nuit (leave-in)