Tile Bazaar, the retailing arm of Bella Casa India Private Ltd, has entered the Andhra Pradesh market by opening three stores in Visakhapatnam, Vijayawada and Guntur.
Speaking to media at the launch, Ananth Narayan, chief executive officer of Bella Casa India, said: “All these three stores will retail tiles, sanitaryware and bathroom fittings.”
Speaking about their target consumers, Narayan said, “Our objective is to target the section of people who want quality products at affordable prices.”
The company currently operates 22 Tile Bazaar outlets in various states in India, including Maharashtra, Gujarat, Karnataka, Madhya Pradesh and Delhi.