Mehrasons Jewellers, a Chandigarh-based jewellery retailer, has announced its entry into premium segment by launching a new format of stores branded as ‘Mehrasons Just Diamonds’.
Speaking at the launch, Ajay Mehra, managing director, Mehrasons Jewellers, said, “This new format will specialise in diamonds and diamond jewellery and will cater to consumers from all age groups.”
In the first phase of expansion, Mehrasons will cover five states that include Punjab, Uttar Pradesh, Rajasthan, Karnataka and Tamil Nadu. The company has also decided to adopt the franchise route for expansion.
