Aditya Birla Retail, a venture of the AV Birla Group, plans to enter the milk and dairy products business with its own private labels, reports Business Standard. At present, the retailer sells over 300 private labels in cereals, processed foods, personal care and detergents, among others.
Further, the company wants to ramp up its supermarket chain to 2,100 stores by 2013 from 670 now. Besides, the retailer also wants to add 12 hypermarkets of around 50,000 square feet by March 2010, the report adds. Currently, the company has two hypermarkets.
A V Birla group which started its retail operation with the acquisition of South India-based Trinethra Super Retail in January 2007, runs a supermarket chain under the More brand.
— IndiaRetailing Bureau
