As part of its overseas expansion plan, Australian coffee retail chain Aromas has entered the Indian market with the launch of its first coffee outlet in Mumbai. Further, the company plans to open 99 outlets over the next three years in India at an investment of around Rs 750 million.
Speaking on the store launch, Jayant Mhaiskar, CMD, Ideal Hospitality Pvt Ltd (IHPL), which owns the brand in the country, said, “Aromas is launched keeping in mind the true coffee connoisseur. The coffee has been created from selection of the original beans and is blended to suit all tastes.”
Further to its expansion, the retailer would follow two formats – Cafe and Cafe Lounge. In mid-March 2009, the coffee major Aroma entered in to a tie up with IHPL for is India and Southeast Asia operation. As psrt of the plan, Aromas would get 15 per cent of the gross revenue earned through sale of the Aromas brand in India and Southeast Asia.
— IndiaRetailing Bureau
