Through an exclusive tie-up with the telecom giant Vodafone Essar, Shoppers Stop unveiled the Zoozoo merchandise. The lifestyle retail major has gained the exclusive rights to manufacture and retail authentic Zoozoo T-shirts, kidswear, mugs, bed and bath accessories sporting the egg-headed mascots from Vodafone’s popular advertising campaign. Though character licensed merchandising has been doing well in the kid’s segment so far, this latest partnership is interesting since a telecom brand mascot has been licensed to be a part of lifestyle products. The T-shirts are priced at Rs 299 onwards.
In order to give an added advantage to the Vodafone customers, the Zoozoo merchandise will be made available to them at a 10 per cent discount.
—Sayanti Banerjee, Mumbai Bureau
