Twenty Four Seven, a venture of Godfrey Philips India Ltd, has launched its first co-branded convenience store in collaboration with Indian Oil’s non-fuel retail brand, ‘Top-Up’, in the capital today. The move is aimed at expanding the presence of the convinience store in the national capital and beyond.
Samir Modi, president, Twenty Four Seven said, “This is the beginning of a new journey that Twenty Four Seven is embarking on, having already established a unique, successful and a very popular chain of stores in the capital.”
Twenty Four Seven in partnership with IOC is planning to roll out 100 such convenience stores at IOC’s petrol pumps in major cities and towns of north India over the next 12 to 18 months. These stores will be well-stocked with a wide range of consumer goods, including groceries, ready-to-eat food items, cosmetics and personal care products, magazines, music and video CDs etc besides offering value-added services such as couriers and movie tickets selectively.
Currently, Twenty Four Seven operates three stores in South Delhi at Saket, Greater Kailash and Lajpat Nagar.
— IndiaRetailing Bureau
