KFC, the US-based chicken restaurant chain of Yum! Brands plans to reach the 500 outlet mark from the existing 114 outlets in India by 2015, informed Dhruv Kaul, Director-Marketing, KFC India, in an exclusive interview with IndiaRetailing. According to Kaul the coming five years will be massive in terms of the growth of QSR industry in India. “The fact that we are looking to touch the 500 mark is a clear indication, of the growth potential that the market in India offers to this industry” Kaul stated.
The last two years have been great for KFC in the country as the QSR chain witnessed a year-on-year growth of about 75 percent, according to Kaul. On an average a single KFC outlet entails an investment of Rs 2-2.5 crore.
The QSR chain has also recently revamped its menu, adding ‘Hot zinger’ to the already existing Zinger portfolio. “‘Hot Zinger’ is a special offering for our customers who enjoy that extra spicy kick in their food. It is freshly prepared in-store, with specially marinated chicken to ensure a crunchy juicy fillet. With this new addition to our burger menu, which already boasts of the iconic Chicken Zinger, Chicken & Veg Snacker and the much-loved Veg Zinger, KFC has become the hottest burger destination in town” Kaul opines.
Talking about the introduction of more vegetarian options in their menu, Kaul replied in affirmative. “Introducing vegetarian menu will be a important part of our menu expansion in future, and we are looking forward to it,” he suggested.
KFC is present across 24 cities in India as of today. The brand is also claimed to be the largest of the three Yum! brands currently present in India.
-IndiaRetailing Bureau
